2017年英语六级听力考试原文练习

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　　Passage3

Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising, which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead.

Indeed, many organizations also use institutional or prestige advertising, which is designed to build up their reputation rather than to sell particular products. Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising stuff.

The client company generally gives the advertising agency an agreed budget; a statement of the objectives of the advertising campaign, known as a brief; and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pre-tested in newspapers, television stations, etc. in different parts of a country before a final choice is made prior to a national campaign.

Q22. What is probably the best form of advertising according to the speaker?

Q23. What does the speaker say is the purpose of many organizations using prestige adverting?

Q24. How do large companies generally handle their advertising?

Q25. What will advertising agencies often do before a national campaign?

　　Short Conversations

1.

W: Wow, what variety of salads you've got on your menu! Could you recommend something special?

M: Well, I think you can try this mixed salad. We make the dressing with fresh berries.

Q: What does the man mean?

2.

W: I was talking to Mary the other day and she mentioned that your new consulting firm is doing really well.

M: Yes, business picked up much faster than we anticipated. We now have over 200 clients.

Q: What do we learn about the man from the conversation?

3.

M: Do you know where we keep flash discs and printing paper?

W: They should be in the cabinet if there are any. That's where we keep all of our office supplies.

Q: What does the woman mean?

4.

W: The print in this dictionary is so small. I can't read the explanations at all.

M: Let me get my magnifying glass. I know I just can't do without it.

Q: What does the man mean?

5.

W: I'm considering having my office redecorated. The furniture is old and the paint is chipping.

M: I'll give you my sister-in-law's number. She just graduated from an interior design academy and will give a free estimate.

Q: What is the woman considering?

6.

W: We have a full load of goods that needs to be delivered. But we can't get a container ship anywhere.

M: That's always been a problem in this port. The facilities here are never able to meet our needs.

Q: What are the speakers talking about?

7.

W: Why didn't Rod get a pay raise?

M: The boss just isn't convinced that his work attitude warranted. She said she saw him by the coffee machine more often than at his desk.

Q: What are the speakers talking about?

8.

W: The hotel called, saying that because of a scheduling error, they won't be able to cater for our banquet.

M: I know an Indian restaurant on the High Street that offers a special dinner for groups. The food is excellent and the room is large enough to accommodate us.

Q: What does the man suggest they do?